Ipsos Forward Research, St. Louis, MO
Director of Client Services
2002 –2011
- Directed client services for $10 million agricultural division of an international marketing research corporation.
- Grew new business base, expanded into strategic industries, won loyalty of client base, aggressively marketed firm’s capabilities, successfully targeted and won major Fortune 500 clients.
- Hands-on design and copywriting of brochures, booklets, press releases, print ads and direct mail, with top-level oversight of new logo, web design.
- Moderated focus-groups, conducted in-depth interviews, promoted agency through trade show networking.
Note: Ipsos Forward Research is now known as Kynetec Group (formerly also know as Ipsos Agriculture and Animal Health)
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