I love to read. Always have, and hopefully always will. In many ways, books are my brain. I learn a lot from great thinkers, I love to follow a well-written story, and I surround myself with books for reference and pleasure. Below is a list of some of my favorite and most influential advertising and marketing books. There’s no particular order here, just wanted to share great titles. If you come across something you think I’d be interested in, please send me an email. Thanks.
- David Ogilvy – Confessions of an Advertising Man
- David Ogilvy – Ogilvy on Advertising
- David Ogilvy – The Unpublished David Ogilvy
- Kenneth Roman – The King of Madison Avenue David Ogilvy and the Making of Modern Advertising
- Rosser Reeves – Reality in Advertising
- James Webb Young – A Technique for Producing Ideas
- James Webb Young – How to Become an Advertising Man
- Leo Burnett – Communications of an Advertising Man
- Leo Burnett – Leo (a collection of Leo Burnett writings and speeches, privately printed by his associates at Leo Burnett, Chicago 1971)
- Claude C. Hopkins – My Life in Advertising
- Claude C. Hopkins – Scientific Advertising
- Various – The Art of Writing Advertising Conversations with the Masters of the Craft (Willian Bernbach, Leo Burnett, George Gibbin, David Ogilvy, Rosser Reeves)
- Howard Luck Gossage – The Book of Gossage
- George Lois – George, Be Careful
- George Lois – What’s the Big Idea?
- Albert Lasker – The Lasker Story As He Told It
- John Gunther – Taken at the Flood The Story of Albert D. Lasker
- Martin Mayer – Madison Avenue USA
- Stephen Fox – The Mirror Makers
- James Playsted Wood – The Story of Advertising
- James B. Twitchell – Twenty Ads That Shook the World
- Jon Steel – Truth, Lies & Advertising The Art of Account Planning
- Randell Rothenberg – Where the Suckers Moon The Life and Death of an Advertising Campaign
- Charles Goodrum & Helen Dalrymple – Advertising in America The First 200 Years
- Joey Reiman – Thinking for a Living
- Al Reis & Jack Trout – Positioning
- Robert Solomon – The Art of Client Service
- Seth Godin – Purple Cow
- Harry Beckwith – Selling the Invisible
- Juliann Sivulka – Soap, Sex, and Cigarettes A Cultural History of American Advertising
- Frank Rowsome, Jr – They Laughed When I Sat Down
- Allen Gannett – The Creative Curve
- Simon Sinek – Start with Why?
This is just a start. More to come…
To download my complete resume as a PDF click here: Ken Ohlemeyer Resume